Felipe Kim


Experience

Austin, TX | Oct 2024 – Present

Sr. Program Manager Supply Chain – US 3P

  • Designed and executed inbound supply chain architecture for third-party sellers, reducing FBA fees by $20M (-12% YoY) and improving inventory health, leading to a 20% increase in peak season sales YoY.
  • Achieved a 99% in-stock rate (+25% YoY) for 3,000 third-party sellers during high-velocity events through strategic collaboration with cross-functional teams.
  • Developed scalable mechanisms to identify supply chain optimization opportunities and enhance network performance.
  • Enrolled 30% of a targeted seller cohort in Amazon Warehousing & Distribution (AWD) and Supply Chain by Amazon programs, streamlining operations and boosting seller competitiveness.

Manager of Customer Success Managers – US 3P

Austin, TX | Mar 2022 – Oct 2024

  • Led category strategy development for Consumables, driving $525M in revenue (+24% YoY) through tailored business plans for sellers.
  • Expanded premium product selection by 38% YoY, implementing brand-building strategies, promotions, and competitive pricing models.
  • Led a team of 15 Strategic Account Managers, generating over $1B+ in retail sales (+35% YoY) and mentoring four team members to promotions.

Director of Retail Sales – Craft Brands, Large Format Chains US

New York, NY | Oct 2020 – 2022

  • Delivered annual sales targets for the OMNI channel, achieving 23% YoY growth.
  • Managed strategy and relationships with National Retail Chains at the HQ level, optimizing revenue growth.
  • Led a team of 6 National Account Managers overseeing Large Format, Small Format, and On-Premise segments.

Regional Sales Director – Central US Region

Central US | Mar 2019 – Oct 2020

  • Delivered 30% YoY sales growth in the Central US region by optimizing trade marketing, executing brand programs, and developing strategic key account partnerships.
  • Strengthened distributor engagement, increasing market share by 22% and enhancing retail penetration by 31%.
  • Managed a team of 6 (Regional Sales and Key Account Managers), improving execution strategies and boosting distributor buy-in.

Regional Sales Director – Southwest US Region

Southwest US | Jun 2017 – Mar 2019

  • Oversaw brand performance and sales execution, achieving 18% revenue growth by implementing market-specific strategies and activations.
  • Directed a team of 10 Regional Sales Managers, improving forecasting accuracy and productivity through training programs and operational optimizations.

Regional Sales Director – Hawaii Region

Hawaii | Jan 2015 – Jun 2017

  • Delivered annual sales and financial targets, achieving 23% market share growth through localized trade marketing campaigns and retail programming.
  • Improved shelf presence and visibility by 22% across key accounts through retail alignment initiatives.

Key Account Manager – Southwest US Region

Southwest US | Jan 2014 – Jan 2015

  • Increased volume, share, and revenue across large-format key accounts, driving 17% revenue growth through strategic promotional programs.
  • Negotiated partnerships with major retailers, expanding shelf space and improving compliance with promotional guidelines.

Regional Sales Manager – Southern California

Southern California | Mar 2010 – Jan 2014

  • Achieved 22% sales growth through strategic trimester planning, trade programs, and special event activations.
  • Built and strengthened relationships with wholesalers, improving sales velocity by 20%.

Education

Masters Business of Administration (MBA)

Northwestern University, Kellogg School of Management

Bachelor of Arts in Organizational Leadership

Arizona State University

Python Programming Certification

General Assembly

Digital Marketing Analytics Certification

MIT Sloan School of Management


Technical Skills

Data Analysis & Testing

Python (data analysis, A/B testing, causal inference)
SQL (query writing, data modeling)

Business Intelligence

Tableau
Power BI
AWS QuickSight (customer value analysis, experimentation)

Advanced Analytics

Statistical methods
Customer behavior analysis
Database design